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Designed In-House
From initial idea through fit and final detail, every collection is developed by our own design team.
About No2moro
Designed in Ireland. Made for real wardrobes.
Family-run since 2010, No2moro creates dependable wardrobe foundations designed to be worn often, styled endlessly and returned to season after season.
Irish Designed
Family-Run
Established 2010
Where It Started
2010
The year No2moro began in Ireland.
It began with a better layering shirt.
No2moro was founded by Judy Blennerhassett in 2010 after years working within the fashion industry revealed an opportunity for beautifully made wardrobe essentials that combined comfort, versatility and longevity.
The Anna and Fenty layering shirts became early signatures of the brand. Designed to solve the everyday challenge of layering without unnecessary bulk, they helped establish a philosophy that still guides No2moro today.
From the beginning, the idea was simple: create pieces women could depend on, wear often and make their own.
Still independent. Still family-run.
More than fifteen years after No2moro began, the business remains in the family.
A Family Business
The next chapter of No2moro.
Today, No2moro remains an independent family business, shaped by the same belief in dependable, beautifully considered clothing that inspired its beginning.
Founder Judy Blennerhassett remains part of the business, while Romy leads the design and creative direction of every collection. Jaime oversees the commercial and financial side of the business, helping No2moro continue to grow while staying true to what made the brand distinctive in the first place.
That combination of experience, creativity and close involvement means decisions are still made personally — from the shape of a new trouser to the fabrics we return to season after season.
Judy
Founder
Romy
Design & Creative
Jaime
Commercial & Finance
Our Approach
What guides every collection.
We build collections around versatility, dependable fabrics and the pieces that earn their place in a wardrobe.
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Made to Work Harder
We design foundations rather than one-outfit pieces — garments intended to layer, combine and move between seasons.
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Quality Over Quantity
We favour considered collections, dependable fabrics and styles worthy of remaining in your wardrobe.
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Made with Trusted Partners
We build long-standing relationships with specialist manufacturers chosen for their expertise in the garments and fabrics they produce.
Our Makers
Designed here. Made by specialists.
We work with experienced manufacturing partners chosen for their specialist knowledge, craftsmanship and understanding of the fabrics and garments they produce.
Portugal
Portugal is home to the specialist production behind many of our signature wardrobe foundations, including our Glide and Cotton collections.
Glide
Cotton
Turkey
Our specialist partners in Turkey bring extensive experience in trouser and denim production, creating our Denim and Tencel collections with a focus on fit, comfort and consistency.
Denim
Tencel
Our Philosophy
Rather than designing outfits, we design building blocks.
Layer. Combine. Rewear.
We want every No2moro piece to work beyond a single look or season. Our collections are designed to combine with one another, layer easily and sit naturally alongside the pieces already in your wardrobe.
Our Journey
From 2010 to today.
The collection has grown, but the idea behind No2moro has remained remarkably consistent.
2010
No2moro begins.
Founded in Ireland by Judy Blennerhassett with a focus on dependable wardrobe essentials.
2010
Layering becomes a signature.
Anna and Fenty help establish the No2moro approach to lightweight, versatile layering.
2012
Trouser collections.
Partnered with specialists to produce our first denim collections
2014
Knitwear
Partnered with a handmade specialist factory to produce new and unique Knitwear designed to be layered
2020
A new chapter online.
No2moro expands its direct relationship with customers through no2moro.com.
Today
A complete foundation wardrobe.
Layering, tops, trousers, denim, knitwear and everyday foundations — still designed around the same principles.
The No2moro Wardrobe
Made to become favourites.
A great wardrobe isn't built overnight. It's built from pieces you trust enough to reach for again and again — and that's what we want every No2moro piece to become.
